Karen Mooney
Professor Barbara Gleason
English B8109
October 21, 2014
First Draft
Turn To the Visual
That day in May was one of the hottest I can remember. College
graduation. One of those rituals that are so fraught with expectation and
confusion because they mark a transition from one profound state to another. My
heavy blue robe seemed unsuited to the weather, my arms hidden in its long,
wide sleeves, the generous folds of its fabric reaching down past my calves.
Under it I wore one of the shortest pink dresses I had ever bought yet for
once, neither of my parents complained.
They were there—mom, dad, two of my
three brothers, and grandma, dad taking movies with an 8 millimeter camera,
later finding out they were largely unwatchable. I think my folks were proud,
but they seemed as disoriented as I was.
Pride wasn’t exactly my strongest
emotion that day either. Mostly I was confused, not sure what was next. I
planned to go to graduate school to study English, the area I had settled on as
an undergrad, but I was out of money and out of steam and thought I might drift
a while.
I have absolutely no memory of
sitting with my classmates during the ceremony that day. Where did I sit? Where were my parents? Did I
walk across a stage and pick up my diploma? Did I feel any different when it
was over?
Yet one moment of that exercise changed my life. Margaret
Mead gave the commencement address. The legendary anthropologist, herself a
graduate of the college, was teaching there now, and was occasionally seen
around campus in these last years of her life, wrapped in a cape and walking
with the help of a tall walking stick. Few people were as expert as she was
about the transitions an adolescent makes in becoming an adult. A fitting graduation
speaker, one would think, though many of us 20-somethings must have been
skeptical of the advice someone so old might give.
There is no record of Mead’s address. She must have spoken
for some time, possibly giving lots of advice, since that’s what commencement
speakers do. But I remember only one line, and it had nothing to do with
following your heart, or giving it 110 percent, or being kind. “Don’t ignore
television,” she said. “It will shape the lives of your children and
grandchildren.”
I went home for a visit after that day and took her advice—I
watched television, something I hadn’t done much of during college. Grandma was
my viewing companion. She liked soaps, talked back at the characters about their
dramatic choices. My dad liked news. My younger brothers watched cartoon and kid
shows. After a week of this, I concluded “I can fix this.” Arrogant?
Optimistic? Maybe I just fell for all those admonitions to change the world that
college graduates get as they’re pushed out into the world.
Back in New York, I rolled up my sleeves. Fixing TV was
going to be a lot of work. I had always identified as a writer, from the
self-made books that I generated as a child to my bookish adolescence and my
literary college years. Books were the
door to imagination and new worlds but I also just liked words. Recently, though,
they seemed to be taking me away from the real
world—what was out there? It seemed
more wild and colorful than many of the books I could read. What about those
colors? What about shapes and images? My world was so black and white in
comparison. I was curious.
I eventually found my way to a media center in Soho where they
were experimenting with new, small-format video equipment. It was easy to carry
and the images were instantly available. I learned to shoot video, to frame
sequences, and to communicate stories and information by connecting one shot to
another. Eventually, I happened into a job at a television network, working
with the first generation of electronic graphics machines. The processing was
so slow back then (and the networks so rich) that we routinely worked 15-hour
shifts creating and animating what looks now like very primitive images.
One day I was assigned to produce a sequence of falling
leaves that would cascade over video of a sports show as it transitioned to the
commercial, a bumper, as it’s called. I imported images of leaves of varying
shapes, colored them from a palate of a handful of colors (a fraction of the
choices today), and worked for hours making the movements look random. The day
turned to night and almost to day again, and I was still there with the
machines, in the tiny, dark cubicle, with that monitor glowing with multi-hued
pictures. Color entered my life in a new way that long day, and so did a
profound new recognition of image.
From there, I would take whatever opportunity came my way to
do something I had never done before or something that offered a chance to
learn something new. Eventually I found my way back to writing and have spent
the past 10 or so years writing the words that go with TV pictures. This type
of literacy is aural, meant to be understood by hearing it. But the
communication works best when the words apply directly to the images; there’s a
force multiplier effect. It’s very satisfying when it clicks. It appears to be
seamless, the words don’t fight the picture. After so many years of
communicating this way, using words alone rarely seems enough.
My journey is now coming full
circle. From that day on the lawn when Margaret Mead sent me out into the world
to watch television, I’m now back at school, studying language and literacy. So
much has changed in the meantime. When I first started in television news, the
words were clearly king, the pictures a primitive afterthought. Today, some
television news producers even argue that their mission is to present the visual world, the world we can see today
only because of the new technologies now at our fingertips. They are working
hard to find new ways to tell stories in a visual way, using that technology. I believe this
reflects what British Professor of Semiotics and English Education Gunter Kress
calls culture’s “turn to the visual” (67). He and the other scholars who
contributed to the manifesto called The
Pedagogy of Multiliteracies argue that literacy must now go beyond the mere
reading and writing of words. For the first time in traditional scholarship,
they suggest that tools other than language might be used to define a body of
knowledge, to make arguments, and to interpret the world.
Today, I can say with confidence, that I have not fixed television. But Margaret
Mead’s command set me on a path that led away from traditional literacy and
toward a more complicated way of reading and writing, a multi-faceted,
multi-modal kind of literacy. That journey has mirrored the transformation that
has gone on the world at large. And Mead was right—television and the visual
drift has also shaped the life of my children…and doubtless one day, the lives
of my grandchildren as well.